Unlocking Human-Centred Growth

We blend anthropological insight with data-driven strategy and AI-enhanced creativity to deliver marketing that genuinely resonates. We understand how people in your region—and beyond—think, behave, and engage. No fluff, no jargon: just honest, results-focused solutions.

Anthropology at the Core

We don’t rely on generic personas or one-size-fits-all templates. By applying ethnographic methods and cultural analysis, we uncover the real motivations, stresses and desires driving your audience. That means your campaigns connect at a human level, not a checkbox.

Strategic Rigour + Creative Spark

Strategy without creativity is lifeless. And creativity without strategy is wasted. We sits at the intersection—crafting campaigns that are both imaginative and anchored in clear, measurable objectives. We ask the hard question.

AI-Supported, Not AI-Dominated

AI tools turbocharge our research, help us test variations rapidly, and surface hidden patterns in customer data. But we never let algorithms call the shots. Human intuition, cultural context and lived experience remain our guiding stars. Keep it human.

Straight Talking, No Sugar-Coating

We’ll tell you exactly what’s working—and what’s not. If a tactic is a poor fit or budget-inefficient, we’ll say so. Our aim is to build trust through transparency, not win you over with empty promises. No lock in contracts, transparent services and advice.

Audience Discovery & Ethnographic Research

  • Digital Ethnography: Deep dives into online communities and social media to understand evolving behaviours and cultural nuances.
  • In-Person Fieldwork: Where possible, we spend time in your customers’ environments—retail outlets, community events, trade fairs—to observe unfiltered interaction.
  • Cultural Mapping: Plotting out belief systems, rituals and symbolic touchpoints that shape your customers’ perceptions of brands.
Audiences

Strategic Planning & Roadmaps

  • Integrated Marketing Strategy: Holistic plans covering digital, print, out-of-home and traditional media, aligned to specific KPIs.
  • Continuum Loops: Our proprietary model for dynamic audience segmentation—moving beyond static personas to understand how individuals shift across needs and contexts.
  • Competitive & Landscape Analysis: Hard-nosed research on competitors, market trends and emerging cultural signals that could affect your positioning.

Creative Campaign Development

  • Concept Ideation & Storytelling: Crafting narratives that tap into your brand’s authentic voice, informed by anthropological findings.
  • Content Production: Professional copywriting, graphic design, video scripts, and interactive assets—all tailored to the cultural codes of your audience.
  • Brand Tone & Voice Guidelines: Ensuring consistency across channels while respecting regional and demographic subtleties.
Creative

Performance Marketing & Optimisation

  • Search Engine Optimisation (SEO): Technical and content optimisation rooted in how people actually search—not buzzword stuffing.
  • Pay-Per-Click (PPC) Management: Google Ads and social ads with ongoing negative keyword audits, bid adjustments and creative rotation to minimise waste.
  • A/B & Multivariate Testing: Treating tests as ethnographic probes—each variation reveals more about user motivations, not just which image or headline “won.”

Analytics, Reporting & Insights

  • Custom Dashboards: Data visualisations that cut through noise and show you exactly which levers are moving the needle.
  • Cultural Insights Reports: Quarterly or one-off deep dives into how social, economic and technological shifts are affecting your market.
  • Iterative Recommendations: We don’t just report metrics—we analyse what they mean for your next move, grounding each insight in lived experience and cultural context.

Who We Work With

If you’re tired of “flavour of the month” marketing and want something grounded in real human behaviour—Cherrybomb is your partner.

  • Small to Medium Enterprises
    Businesses ready to invest time, budget and cultural insight into sustainable growth.
  • Not-For-Profits & Social Enterprises 
    Organisations aiming to “do no harm” and “do some good,” looking to align messaging with their values.
  • Traditional Industries 
    Manufacturing, building supplies, industrial services—companies needing to modernise digital engagement without losing heritage credibility.
  • Heritage & Cultural Organisation
    Museums, heritage sites and community groups seeking to connect history with contemporary audiences through digital storytelling.

Ready to Break the Mold?

We’re not here to tick boxes or give you cookie-cutter outputs. If you’re prepared to do the work—share insights, involve your team and treat marketing as an ongoing cultural conversation—we’ll give you clarity, direction and measurable uplift.

Talk is cheap. Results aren’t.

Get in touch for a no-nonsense consultation. Let’s cut through the noise together.

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